In 1964, Marshall McLuhan introduced the phrase: “The Medium is the Message” in his book, Understanding Media:…
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The world of marketing and advertising certainly evolves in parallel with consumer preferences and behaviors. As marketers…
I have discovered that a large number of marketers can’t say with confidence what they expect from…
An unfortunate statement often said by manufacturing executives goes something like this, “I agree that we need…
In my twenty years of experience working with manufacturers and B2B brands of all sizes, I recognize…
B2B marketers are facing increased pressure from their C-Suite to deliver more results than ever before. A…