Challenge

Generate more brand awareness for our client while spending less than their competition.

Idea

Develop a campaign that grabs attention and clearly communicates their product value and performance.

Results

Half-page print ad placement outperformed 29 other ads; 20 were full-page

9  Half-page

20 Full-page

Step One | Generate disruptive concepts and sketches

Step Two | Develop ads that will stand out from the others

Step Three | From one concept extend into multiple ads

Step Four | Smile, you’re smart, they’re ineffective

Results | Outperformed 29 other ads; 20 were full-page