Objective

Integrate various online marketing channels to efficiently drive leads to our client’s dealers.

Strategy

Use YouTube Ads in coordination with a Google Adwords campaign to maximize traffic.

Results

2,552 Hrs viewing video content

19% – 1 in 5 visitors clicks to Dealer Locator

124,614 Clicks to Dealer Locator

Step One | Develop a holistic digital marketing campaign

Step Two | Prepare various targeted video assets

Results | Metrics that matter (12-months)

Time Spent Watching Videos

2,552 Hours

Clicks to Dealer Locator

1 in 5 Visitors

Cost per video view

4 Cents