Artime Group’s print ad for client, Utility Trailer Manufacturing recently achieved Outstanding Readership recognition as measured against all other ads. The award comes from Transport Topics Publishing Group’s June Ad Q Readership Study.
The Agency’s work for client, Utility Trailer Manufacturing in the June 11, 2012 issue of Transport Topics is among the highest scoring advertisements in the issue. The Ad Q Readership Study is conducted by Harvey Research, Inc., an independent research organization contracted by Transport Topics, a weekly trucking industry publication of the American Trucking Association (ATA) read by over 25,000 industry professionals.
“Utility’s concept for this year’s campaign platform is ‘The Real Deal’, which communicates that Utility wrote the book on trailers and while other competitors have tried to imitate them, there is no comparison to Utility’s design and innovation. The creative speaks to the company’s many accomplishments over the decades that have led to the unsurpassed quality of a Utility trailer,” said Henry Artime, President of Artime Group. “We continue to produce award-winning and strategic creative, and we are honored to receive this important accolade on behalf of our client.” In addition to print, the current Utility campaign is also integrated within the mobile, web, and video mediums.
The study’s respondents include Transport Topics’ U.S. circulation surveying readership and effectiveness of the advertisement within the publication’s selected issue. Ad Q readership scores are measured by the effectiveness of an advertisement’s physical components or factors that may include size of advertisement, headline, copy, graphical elements, and overall strategic approach.