Artime Group is proud to be the continuing recipient of the 56th Annual Graphic Design USA’s (GDUSA) American Graphic Design Award™ for Coaster Fine Furniture’s B2B Advertising Campaign and Double Coin tire’s OTR (Off-the-Road) YouTube Video. GDUSA honors outstanding work in all commercial design categories and awards the best marketing communications of the year.
“We’re excited to receive these two prestigious awards. It truly is an honor to be recognized by the GDUSA for the work our team does,” said Henry Artime, President of Artime Group. “By utilizing wide angle thinking, we work with clients like Coaster Fine Furniture and Double Coin to deliver creative ideas that matter — ideas that get results.”
For the award-winning Double Coin tires video, the objective was to produce a fast paced, visually engaging ad for the OTR market. The video was shot on location in Lake Forrest, California using both a drone and hand-held cameras. Artime Group’s digital marketing team delivered over 80,000 views for the client in the video’s first three months on YouTube.
The national print ad campaign for Coaster was intended to speak to furniture dealers about the positive outcomes of partnering with Coaster Fine Furniture – more business. Lifestyle photography was selected to be more engaging by showing the consumer enjoying Coaster’s furniture. In addition, the Agency chose a lifestyle approach for the campaign in order to differentiate Coaster ads from their competitors’.