Artime Group recently created a ‘never been done before’ mobile museum experience for its client, Utility Trailer Manufacturing Company.
“From the initial concept to the construction of the Legacy Museum Trailer, Utility’s special edition semi-trailer was a successful collaborative endeavor,” said Henry Artime, President of Artime Group. “Our objective was to create an engaging, unforgettable and meaningful experience within a 53’ dry van semi-trailer, which the company manufactures. Our team worked closely with the client to archive thousands of historical documents and photographs of the company’s 100 year history and then transform the story using different mediums.”
The Legacy Museum Trailer made its debut and unveiling at a press-only event at the industry’s largest trucking show: the 2014 Mid-America Trucking Show (MATS) in Louisville, Kentucky. Artime Group designed this special museum trailer with four interactive touchscreens, historical photographs, rare memorabilia and a 25-minute documentary film produced by the agency. The film chronicles the company’s history and plays in the trailer’s 8-seat movie theater. At the opening event, over 1,300 people walked through the Legacy Museum Trailer, which now begins its 2014 Centennial Tour throughout North America, stopping at over 10 different corporate and dealer events.