Artime Group Launches New Tire Brand for Client CMA

August 20, 2014

Artime Group launched the Duraturn Tire Brand at this year’s International Tire Exhibition & Conference (ITEC).

Long time client, Aaron Murphy, CMA Vice president asked Artime Group to develop the brand including refining the international logo, establishing messaging and positioning copy, naming two tire lines “Mozzo” and “Travia,” a new website, a short brand video, and more. “We have enjoyed a very meaningful and fulfilling relationship with CMA, said Henry Artime, President of Artime Group. “I believe we have developed a clear brand position for Duraturn and look forward to working with CMA to grow the brand in the coming years.”

For the launch Van Nguyen, the agency’s Media Director, held an invitation-only press conference at ITEC in order to announce Duraturn to the editorial community. She also worked closely with the client to set-up several interviews during the show.

Duraturn tires have been designed by CMA to meet the needs of independent tire dealers across North America, the brand will grow to include more than 200 SKUs across multiple product lines.