Coaster Fine Furniture, one of the nation’s largest furniture distributors, turned to Artime Group for a full rebranding in 2018. The cornerstone of the new brand is Coaster’s new website, which the Agency launched for the Las Vegas, 2019 Winter Market. The new and improved site is both elegant and minimal, with a user-experience designed and formatted for customers and dealers alike. The result is a timeless look that communicates Coaster’s value and creativity to its various audiences.
“We wanted to create a site that anyone could navigate, without losing Coaster’s sense of aesthetic and quality,” said Sam Kim, Artime Group’s Vice President of Interactive Technologies. “The new website provides a more satisfying user experience by creating a site that is intuitive and easy to navigate. By collaborating with Coaster’s internal IT team, we successfully optimized Coaster’s online presence across the board and we are excited to see how the site has already impacted their incredibly influential brand.”
Artime Group has also developed both B2B & Consumer advertising for Coaster, as well as digital and traditional media campaigns, Public Relations, environmental graphics, print communications, video, photography, and much more.
The Agency’s holistic transformation of the Coaster brand has contributed to increased brand awareness, growth in sales, and has optimized their digital presence. All Coaster Fine Furniture brands, including CoasterElevations, CoasterEssence, and CoasterEveryday can be easily searched and found on the new site. You can also find news updates, inspirational boards, all of Coaster’s products and furniture designs and search for a local retailer. Visit the new site at coasterfurniture.com.
About Coaster Fine Furniture
Coaster is a second-generation company that has become a leading North American furniture distributor. Today, Coaster has 7 branches and 2 U.S distribution centers and employs over 800 people. Coaster offers a diverse and stylish selection of casual and formal living room, dining room, bedroom, home office and accent décor. Coaster furniture products can be found through an extensive dealer network and through leading online retailers.