Artime Group has been retained to launch a new Canadian brand – Huayi Tire Canada (HTC).
The agency was immediately tasked with developing a new brand identity, messaging and positioning, a new website, all marketing collateral, and managing their print and digital advertising.
“We are delighted to have earned the confidence of HTC and partner with them to build their brand in Canada,” said Van Nguyen, Vice-President of Artime Group. “We plan on leveraging our extensive tire industry experience to help them build relationships with dealers and their customers, with the ultimate intent of penetrating the market and growing sales quickly,” added Ms. Nguyen.
Headquartered in Markham, Ontario, Canada, HTC is a subsidiary of Shanghai Huayi Company, Ltd. – a global manufacturer of a diverse range of valued products, including passenger and commercial tires. HTC is set to become the premier marketer and distributor of Double Coin tires, and associate brands Duraturn, Dynatrail and Bluestar tires in Canada.
For more information about Huayi Tire Canada visit, www.huayitirecanada.com